How Influencer Marketing Can Help Brands Reach Asian Millennials
By 2020, 60 per cent of the world’s millennials will live in Asia. young people around the world tend to believe that they will be financially better off than their parents. This includes 96% of young Vietnamese and 84% of young Chinese. Its also important to note that 47% of online consumers use ad blockers, therefore marketers are looking for new ways to engage and reach out to Asia's growing consumers.
Social media is a great tool to reach out to consumers and build a bond with your audience. 51% of marketers believe they acquire better customers through influencer marketing. By using influencers, it creates a trust and positive association with the brand. Asian millennials are early adapters and love keeping up with trends! They are more likely to trust fellow peers online than traditional advertisements.
Influencer Marketing is still very new in Asia therefore people aren't likely to know when a product is being advertised through an influencer or not. More people trust what the influencers says without realizing the message is from the brand. This is a good time for brands to jump on the trend and maximized their brand messages through this channel.