How To Target The Right Influencers For Your Campaign
1. Find A Category/Niche of Influencers
This should be based on your product category e.g. Hair conditioner is in the “Beauty category” therefore its important to work with beauty influencers to reach the right audience. Withfluence has a range of influencer categories ranging from fashion, beauty, health and more!
2. Identify The Social Media Channels You'd Like To Focus On
First, you should look at the product…does it need a demonstration? Select Youtube for in depth videos or a quick review on Instagram stories. Pick the channel that will showcase your product the best!
3. Engagement Rate Ensure Campaign Success
Robots and fake followers are on the rise meaning false/inactive followers that won't purchase or be interested in your product. Its more important to look at engagement rate of influencers instead, this includes average likes and comments. Our analytics tool has the ability to track and measure this.
4. Know Your Influencer's Followers Demographic And Lifestyle
Influencers followers should match your product audience. To identify the right influencer for you, you need to look at the demographics of their followers. Insights include, age, gender, lifestyle, purchasing behavior.
5. Do Your Research - Check Influencer's Background And Previous Campaigns
Its good to do a background check on influencers by checking their previous posts and video to see who they've worked with, it also gives an idea of how experienced they are - experienced influencers know how to reach and engage their audiences
6. Additional Requirements - skills/talents?
Some skilled influencers are required for certain campaigns such as extreme sports, language or public speaking at events. Its important to identify wether the influencer would be able to meet the requirements or not.