Why in-feed social media channels are important for reaching out to Asian Millennials
In-feed contents are accessed via smart phones where users scroll through information. Examples of this could be mobile social media platforms such as Facebook, Instagram, Twitter
Once content is uploaded on to in-feed platforms, Information can be viewed throughout the day. People can access it from anywhere, on the train, in between work, whiles waiting for lunch etc. Millennials are known for being adept with all forms of technology and moving from one job to another, shifting between priorities with relative ease. They are used to multitasking, which means the information has to be quick and easy to access for it to resonate.
In urbanized and even rural areas of Asian countries are increasing the number of smart phone usage and online ways of keeping in touch with their community so it's no surprise people turn to in feed platforms as it's easily accessible.
There’s so much content produced by the internet every minute its hard to take in everything. People prefer to consume ‘micro moments’ of content daily, this means tiny bits of information but throughout the day.
Google recognizes that mobile is changing the way we consume information. This new consumer behavior means we take in more information via 'micro moments'. take a look at the video to find learn more.