Asian Millennial Stats You Should Know Before Starting Influencer Marketing
1. Social media - Asia has become critical to Facebook’s growth, boasting more than 426 million monthly active users. Although Instagram is following up, Facebook is still the leading social media platform in Asia.
2. 97.3 percent of social network users in the region have accessed social media sites on their mobile devices, spending between two and four hours each and every day on these platforms. With so much content to take in, brands are starting to find short and quick marketing messages that resonate with millennial.
3. As per a recent report from McKinsey, Marketing-inspired word-of-mouth generates more than twice the sales of paid advertising, and these customers have a 37% higher retention rate. Influencer marketing in Asia is becoming more powerful with brands paying millions to reach Chinese consumers and Indian consumers.
4. The use of mobile adblockers has overtaken desktop adblockers globally due to a sharp increase in usage in Asia. 94 percent of worldwide mobile adblocking occurs in Asia, and usage grew in the region by 40 percent last year, the study found. Asian consumers are looking to people they can relate with and trust to help their buying decision instead of listing to traditional advertisements.
5. Asian Millennials save 20% of their income and spend 30% on leisure activities like shopping and eating out. They enjoy quality products and are more likely to spend on new experiences and traveling.
6. Travel magazine TRBuisness revealed that ‘Millennial’ and ‘Asia’ are the two keywords of the travel industry, citing a recent research by Counter Intelligence Retail (CiR). Asian Millennial travelers are expected to spend $340 billion on international trips by 2020, according to digital marketing consulting firm Brand Karma.