Trends emerging in the evolution of the influencer marketing in Southeast Asia
The power of social media continues to re-shape the way brands and consumers interact with each other. Digital and Influencer marketing is starting to replace tradition forms of mass marketing in Southeast Asia.
According to we are social 2017 digital overview, over 1.5 billion people across APAC now use social media on a monthly basis, with 95% of them accessing platforms via mobile devices - the highest ratio in the world. This means the number of social media influencers that are reaching Asian Millennials are increasing everyday.
Brands have noticed this trend and are allocating more budget for social media and influencer marketing. Social media talent agencies and platforms in Asia has started to emerged within the last two years. Other well established agencies and platforms in other countries such as Australia are looking to expand to Asia.
Influencer marketing is still quite a new concept in Asia however this will change rapidly as more people are becoming aware of how to monetize their social media accounts through brand endorsements. Laws and regulations will be put in place to ensure influencers pay tax and are informing their audience of sponsored posts. This is already being done in countries like America and in parts of Europe.