How Users Behavior and Influencer Style Differs Across Asian Countries - Singapore and Malaysia Edition
According to we are social 2017 digital overview, over 1.5 billion people across APAC now use social media on a monthly basis, with 95% of them accessing platforms via mobile devices - the highest ratio in the world. This means the number of social media influencers that are reaching Asian Millennials are increasing everyday. This week we're looking into the difference in style and behavior of influencers in Singapore and Malaysia.
Singapore and Malaysia
Singaporean and Malaysian influencers are very active on social media with 82% internet penetration in Singapore and 71% in Malaysia compared to the global average of 50% (source: wearesocial.) These two countries are heavily Influenced by American online behavior, which means most internet users in this region are aware of what influencer marketing is and how a platform or agency works. Although some of the influencers have not had many experiences working with brands, they understand their audience and know how to get the most engagement. They work well with brands when given the freedom to post their own captions and style of content. The number of Youtubers are on the rise too, with many turning their lifestyle and beauty blogs into video tutorials and daily vlogs (video blogs.)
Here are some examples of Singaporean and Malaysian influencers to look out for:
Come back next week to see our overview of Influencer style in Thailand!