How Users Behavior and Influencer Style Differs Across Asian Countries - Thailand Edition
Thais are huge social media consumers with social media mobile penetration of 62% compared to the regional average of 42% (source: wearesocial.) , The most active social media channels are Facebook, Instagram and Youtube. Influencer marketing is still quite a new concept in Thailand although its becoming more used by brands in the recent years. Influencers are more accustomed to working with brands through an agency instead of a influencer marketing platform. The style of influencer content is also heavily controlled by the brand making it obvious to the users that it’s a sponsored post.
Here are some examples of influencers in Thailand: