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How Users Behavior and Influencer Style Differs Across Asian Countries - Thailand Edition

How Users Behavior and Influencer Style Differs Across Asian Countries - Thailand Edition

Thailand

Thais are huge social media consumers with social media mobile penetration of 62% compared to the regional average of 42% (source: wearesocial.) , The most active social media channels are Facebook, Instagram and Youtube. Influencer marketing is still quite a new concept in Thailand although its becoming more used by brands in the recent years. Influencers are more accustomed to working with brands through an agency instead of a influencer marketing platform. The style of influencer content is also heavily controlled by the brand making it obvious to the users that it’s a sponsored post. 

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Here are some examples of influencers in Thailand:

@zanookk

@pimtha

@ploypayap_s

Problems Faced With Influencer Marketing In Asia

Problems Faced With Influencer Marketing In Asia

How Users Behavior and Influencer Style Differs Across Asian Countries - Singapore and Malaysia Edition

How Users Behavior and Influencer Style Differs Across Asian Countries - Singapore and Malaysia Edition