Withfluence’ Predicts Influencer Marketing Trends in Asia 2017
Our Top Five Predictions:
1. Trust In Audience Engagement Over Following
More and more influencers are using fake robots and automation to increase the number of following on their social media accounts in turn makes it hard for brands to reach expected campaign performance based on number of influencer’s followers. Engagement rates give a far more accurate picture of how effective campaigns will be. Brands should look at the likes and comments instead, it’ll also help determine which influencer will drive in sales and raise product awareness.
2. Instagram Stories On The Rise
Instagram launched ‘Instagram stories’ mid 2016 encouraging users to be more active and increase daily usage. The social media platform announced earlier this year that the new feature brings in 150 million people daily and has recently opened up an insight option for business accounts to check their Instagram stories performance. According to Kantar TNS, Instagram penetration rate is still double snapchat’s penetration rate in Asia. With this, Instagram stories will see a rise in Asian influencers opting to promote products and services through the 24 hour post feature and increasing “mirco-mo- ments” marketing.
3. Influencers Merges Categories
Influencers have started to broaden their category and are now expanding their inter- ests to become more than just a “fitness influencer” or a “beauty influencer” but instead a “lifestyle influencer.” This new change will prove challenging for brands to identify which influencer will work best to represent their product or services.
4. Focus On Micro Moments
Consumers are bombarded by notifications, ads, promotions, emails, messages and contents daily which makes it difficult for brands to capture their audience’s attention. By welcoming the idea that brands have a few seconds to reach out to their target and convey a concise message that interests them can help effectively connect with their consumers. In feed-influencer marketing can offer brands value and audience reach whiles saving on huge production costs.
5. Growth In Platforms And Softwares Used To Determine ROI
As influencer marketing is growing with recent eMarketer survey, stating 84 percent of marketers are expected to take on influencer marketing in the next 12 months, the problem is brands are still challenged with how to start selecting the right influencers for their campaign and whats the best way to gain key insights.
Withfluence, launched in 2016, is an influencer marketing platform geared towards the Asian market. Providing complete support from campaign planning and negotiation with influencers into execution and finally performance measurement through its dashboard. To find out more information head over to withfluence.com